Social media has now become one of the most effective ways of building your brand, getting more traffic and generating leads. However, having and maintaining your presence on the various networks like Facebook, Twitter, LinkedIn and so on, can soon start eating into the time you spend running your businesses!
Below is a list of the tools that the big (and little) guns are using to manage their multiple accounts on various networks. The free offerings are generally pretty good on all tools, and you might use more than one as some offer features that others don’t. At number 1, it’s….
(Free and paid versions) – Manage campaigns across multiple social networks from a single dashboard from your pc or mobile device. Free version includes interacting (retweeting/following/liking etc), enhanced scheduling, conversation tracking, and analytics for measuring campaign results. Paid version has for more features. Best for tracking conversations and RT’s!
- Buffer (Free and paid version) – Precisely schedules content across multiple social networks, staggering posting times throughout the day. The Bufferapp also provides analytics about the engagement and reach of your posts. Best for scheduling original content!
- SocialOomph (Free and paid version) – Time saver for tracking keywords, view mentions and retweets, DM inbox cleanup, auto-follow and auto-DM features for new followers, scheduling tweets.
- Tweetdeck – Manage twitter feeds in real time with powerful filters to focus on what matters. You can also schedule tweets and stay up to date with notification alerts for new tweets. No longer available for mobile apps, just for Chrome browsers, as well as Windows and Mac desktops. Best for filtering & tracking real time activity!
- Tweepi – Flush followers and clean up inactives, reciprocate following and follow interesting new tweeps! Best for cleaning up!
- SocialFlow – Captures peak attention of target audiences by watching real-time conversation on social media. Uses major publishers that use Social Flow, include National Geographic, Mashable, The Economist and The Washington Post to name a few. Best for contextual targeted marketing!
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